BAU DESIGN FORUM 2017

On 21 and 22 September, BAU, Design College of Barcelona will hold the 3rd edition of the BAU Design Forum, a series of interdisciplinary design and communication conferences and panel discussions.

The BAU Design Forum was created with a view to becoming a meeting place for reflecting on the multidisciplinary dimensions of design. It is an event aimed at all students, alumni, teachers, professionals and researchers who are interested in exploring the new ethical, social and political horizons of contemporary design. How can design integrate the need to transform the world of today with the need to conserve the ecosystems on which it relies? How can design deal with both the urgency of the questions and the complexity of the solutions?

At the 2017 BAU Design Forum we will reflect upon and discuss the social, political and environmental implications of any act of design, which we will interpret as an act of transforming the world in which we live.

SPEAKERS

La Borda
Open Walls Gallery
Holon
Fashion Revolution
Playground
Keynote Speaker
    Schedule

    • BDF DAYS
      Day 1
    • 21/09/2017
    • 22/09/2017
    16:00 - 16:15 Presentation BAU Design Forum 2017
    Beginning of the III BAU Design Forum, presented by the Organizing Committee

    16:15 - 17:00 Laia Miret (PlayGround)
    PlayGround // The evolution of a new media audiovisual communication

    To visualize, we need to be seen first. We are in the top 10 of video publishers on Facebook worldwide, and we still growing. Our audience lives on social networks; understanding its usability has been essential to design the language and storytelling that gave us the success.

    In this session we will review the evolution of Playground contents, analyzing how the understanding of the data has helped us to create a star format. And we are going to debate about the future: how will we consume information and entertainment? How will the devices be? Where will the audience be?

    17:00 - 17:05 TFG Talks
    Isabel Quilez & Alejandra Gil (Audiovisual Design)

    17:05 - 17:50 Vermibus (Open Walls Gallery)
    Intention changes everything

    Art, fashion, design, activism, propaganda, advertising: where does one end and the other begin? In his talk, Vermibus will take us through his work as an artist and his passion for activism, covering the numerous milestones that have shaped his career, and he will also ask the question: why do all creative professionals need to stop and reflect on what they are doing and who they are doing it for? He will also explain the reasons that motivated him to say that advertising needs to disappear from our cities.

    17:50 - 18:15 Break

    18:15 - 18:20 TFG Talks
    Berta Tuset (Graphic Design)

    18:20 - 19:05 Albert Folch & Rafa Martínez (Folch Studio)
    Folch Studio and the brand activism

    Brand activism has become one of the fundamental extensions of business marketing. In today’s hyper-competitive markets, simply positioning yourself is not enough as the goal is no longer finding a voice of your own, but using it for the common good. Considering marketing from the context of the millennial generation –one of the largest groups of our time–, expectations from brands have evolved far beyond profit, to the point where social interest has now become a crucial aspect of the company’s communication and mission. In the case of the Betevé commission, the decision was made to rebrand not only the TV channel, but also Barcelona as a city. The campaign “La Mirada Imperfecta” represents a desire to change the perception of the city by avoiding glamorised points of reference and iconic features, and instead recognising its distinctive features, reality, normality, and the beauty of everyday life in each neighbourhood.

    19:05 - 19:45 Round Table
    Rafa Martínez (Folch Studio), Laia Miret (PlayGround), Vermibus

    20:00 - 21:00 Elisabeth Lorenzi
    Open Source Textile

    This is a research project from Medialab-Prado that aims to research, promote and raise awareness of social innovation processes in the textile and clothing fields through creative labs and the use of collaborative methodologies, open-code technologies and a shared record of processes. Medialab-Prado is a public space that was conceived as an experimentation lab and a meeting point for a diverse range of profiles. In this context, Textil en Abierto will contribute through workshops, workplace dynamisation, dynamisation of prototyping processes and mediation with interested and interesting agents. Multiple processes have been put in place for this purpose. In this presentation we will talk about inspirational principles, and also about results and processes, but above all we will focus on the methodology, the main focus of this proposal for social innovation in the textile field.

    16:00 - 17:00 Virginia Tassinari (Keynote Speaker)
    Design for the Human Condition (Conference in English)

    In this talk, Virginia Tassinari will reflect on how some contemporary design and design research practices in the field of design for social innovation, are working to create context in which citizens can engage in conversations on common interests. They may possibly even be empowered to translate these conversations into collaborative actions re-shaping the common realm. In the moments of crisis of our contemporary societies, one can question the progress-oriented values informing them, and possibly regain access to their relational nature, and re-experience what it means to play an active role in society. Virginia will touch upon how Arendt's idea of democracy expressed in The Human Condition resonates with some of these contemporary design practices, and can therefore help us to imagine how in these dark times - in which ideas such as that of democracy are under pressure in many places in the world - design may represent a resource for our human condition.

    17:00 - 17:45 Joan Miquel Gual (La Borda)
    La Borda: A cooperative collective-owned housing

    This talk will provide a general overview of the project. We will explain the project’s links with Can Batlló and the Xarxa d’Economia Solidària (Solidary Economy network), i.e. its political vision. Then we will look at everything related to the architecture and collaborative design of the building, including the negotiations with the administration to secure the transfer of the land and the collective drafting of the statutes. We will also cover issues related to funding, the type of coexistence we envisage, examples of international housing cooperatives and the possibility of replicating the project elsewhere through Fundació La Dinamo.

    17:45 - 18:10 Break

    18:10 - 18:55 Mercè Rua (Holon)
    Design with the emerging paradigm

    This talk represents an opportunity to reflect on the first lifecycle of the collective: our aim is to share projects that highlight the clients and organisations which we collaborate with, and the areas where our designs intervene. Interventions and areas that range from work culture –how we can strike a balance between authenticity and impact from established organisations and entrepreneurs– to the strengthening of SMEs from the Global South through the implementation of eco-innovation processes. From clarifying the strategy of services and their capacity to ensure the profitability of ecodesign actions launched by local SMEs, to facilitating the design of community coexistence by promoting a cooperative housing model that limits real estate speculation as a strategy for a city. From improving the user experience of digital platforms by empowering coffee producers, to adding design and usability to developer associations through digital platforms for time banks or consumption groups.

    18:55 - 19:00 TFG Talks
    Andrea Pardellas (Interior Design)

    19:00 - 19:45 Miguel Mesa del Castillo
    Digital Love

    The digital love space –widely considered as an intangible sphere where the only thing being consumed is a long-distance unidirectional eroticism of pixels and bits– is also being redefined as an arena that houses the super materiality of prosthetic sex, augmented reality, neurological interfaces and mediated interaction. These innovations create intimacy and radical forms of affection and community hitherto unknown, and seemingly contradict the apparent predominance of romantic love in mass culture. How are our cities and domestic lives being affected by these radical processes that reconfigure the experience of love? What kind of evolution is architecture undergoing to support these new ways of resisting romantic love which are embodied in digital technologies like apps, webcam sites, contact pages and amateur productions? This talk will look at the outcomes of the research conducted by Andrés Jaque/Office for Political Innovation and Miguel Mesa del Castillo for the upcoming Architecture and Urbanism Biennial in Seoul.

    19:45 - 20:15 Round Table
    Joan M. Gual (La Borda), Mercè Rua (Holon), Miguel Mesa del Castillo

    20:15 - 20:20 TFG Talks
    Laura Costa (Fashion Design)

    20:30 - 21:30 Carry Somers (Fashion Revolution)
    #whomademyclothes?

    Fashion Revolution believes that transparency is the key to transforming the fashion industry and it starts with one question: #whomademyclothes? In April, Fashion Revolution launched the second edition of its Fashion Transparency Index, ranking 100 of the world's top fashion brands on how much information they disclose about their suppliers, supply chain policies and practices, and social and environmental impact. Carry Somers' presentation will cover the findings of this research, together with data on the impact of Fashion Revolution Week around the world on brands, policy makers and consumers.

    Tickets

      • 16.00 €
        Two Days Ticket
        • Access all conferences on Thursday 21 and Friday 22.
        • Attendance certificate.
    Free entrance for BAU students and BAU alumni
    Free access for BAU students and BAU Alumni by entering the ID, NIE, Passport or CID in the “Introducir código promocional” section when selecting the ticket.
    Entrance Fee
    Entrance fees are not included.
    Contact

    logo-bau-ENG

    c/ Pujades, 118 (Building A)
    +34 934 153 474 · www.bau.cat

    For any question, contact with the organization at: info@baudesignforum.com

    Organization Comittee

    Dr. Ramon Rispoli – Scientific Coordinator
    Elisa Amann – Fashion
    Pierino dal Pozzo – Interiors
    Pau De Riba – Graphic
    Frank María – Audiovisuals
    Dra. Teresa Martínez – Scientific Comittee
    Dra. Rebecca Mutell – Scientific Comittee